Chartered Institute of Marketing Sri Lanka Region
The Chartered Institute of Marketing (CIM), UK is the world’s largest and most prestigious professional body for marketing. The Institute is dedicated to;
- The continuous development of marketing skills to increase customer satisfaction.
- Improving industrial and commercial competitiveness and profitability.
- Enhancing the wealth creation process.
- Improving the performance of “not for profit” and public sector organizations.
Formed in 1911, today The Institute serves over 60,000 members and students worldwide; aiding them to progress in their professional careers whilst harnessing world class competencies and marketing best practice. The Chartered Institute of Marketing is the officially appointed body for setting the standards for sales and marketing professional development in the UK and ensures that these market-leading standards for marketing and sales, set the pace for training and development of professionals across the industry.
The Chartered Institute of Marketing provides a distinguished, internationally recognized marketing qualification and is delivered at over 430 study centres in over 80 countries worldwide. Its course contents are constantly reviewed in the light of the requirements of the industry and the job market by a panel of industry leaders, academics, students and corporates.
The CIM qualification consists of three stages, namely, the Professional Certificate in Marketing, the Professional Diploma in Marketing and the Professional Postgraduate Diploma in Marketing. More recently, The Chartered Institute of Marketing offers industry-specific qualifications in order to cater to the diverse requirements of the respective industries. The CAM Diploma in Marketing Communications, The Diploma in Tourism Marketing and The Professional Postgraduate Diploma in Apparel Marketing are specialized qualifications offered by The Institute. Attaining the Professional Postgraduate Diploma in Marketing is not the end of the journey with CIM. The Institute is dedicated to assist its members throughout their professional careers through its Continuous Professional Development (CPD) programmes; enabling students to become Members and Fellows of The Institute, and eventually progress to the pinnacle of their careers as Chartered Marketers.
The CIM qualification is equivalent to a university degree and is accepted by a number of universities and educational institutes as an entry qualification for their MBA programmes.
Being an international membership organisation for marketing professionals, the CIM Members also have the opportunity to network with over 60,000 like-minded people which naturally opens an array of opportunities anywhere in the world.
The Chartered Institute of Marketing Sri Lanka Region
The Chartered Institute of Marketing, Sri Lanka Region was the first international branch of CIM, UK and was established on 20th October 1995. Since then, The Institute has campaigned constantly for greater recognition and excellence in the marketing profession in Sri Lanka through marketing education, training and development. Presently, The Institute serves over 3,000 studying members and 1,080 members, aiding them to elevate themselves in their professional careers while creating value and fostering excellence in Sri Lanka’s business landscape.
In order to identify and cater to the specific needs of its widespread stakeholders, The Chartered Institute of Marketing Sri Lanka Region came up with a new operational model - a “Focus Group” structure with “core processes” - which was well accepted and subsequently adopted by other CIM branches and regions.
The CIM Sri Lanka Region has grown in stature leading the way in showing the region how marketing could be embraced as a strategic function that underpins business success in corporates; which enabled it to achieve “Regional” status in July 2004. Accordingly, The Chartered Institute of Marketing Sri Lanka Region oversees CIM operations in the entire South Asian region.
Over the years, The Chartered Institute of Marketing Sri Lanka Region has grown from strength to strength, leading the effort to bring marketing to the corporate boardroom; and has become the fastest growing CIM body in the world. In recognition of the excellent value created to its membership and the regional community, The Institute was awarded the Best Managed Region Award for the first time in 2005.
Owing to a clear strategic vision, a passion for real marketing and continuous efforts to out do its own achievements, The Chartered Institute of Marketing Sri Lanka Region was able to secure “The Best Managed Region Award” for three consecutive years since 2005. The “Best Programme of Events Award” also received at the International Chairmen’s Conference 2007 was the most recent add-on to the many accolades won by The Institute.
No. 12, Pedris Road,
T : +94 11 574884, +94 11 2564860, +94 11 2564861
F : +94 11 2372321
Sri Lanka Region website: www.cim.lk
International website: www.cim.co.uk
Chairman's e-mail : firstname.lastname@example.org